Why Everyone Loves Mineral Makeup

A "new" makeup discovery that's been around for 30 years is taking the cosmetics, fashion and film industries by storm. Mineral makeup is the latest addition to an emerging beauty culture dedicated to better living. Unlike traditional products, mineral makeup, which is based on a hypoallergenic loose powder that naturally nourishes the skin, contains no perfumes, talc, alcohol, dyes, mineral oil or preservatives. Not surprisingly, dermatologists are pleased.

We asked two mineral makeup producers — Diane Ranger, who created Colorescience, and Dianne York-Goldman of the La Jolla Spa MD, who created DYG Mineral Makeup — why makeup artists say it's the best kind of makeup for your skin.

* Good for sensitive skin. "Lots of women struggle with acne, allergies, dryness and clogged pores from unfriendly commercial makeup," Ranger says. "Mineral makeup lets you enhance skin care with positive beauty choices, not create more problems."

* Doesn't feel like a mask. For some women, traditional makeup, often heavier, can feel like a mask. Mineral makeup's texture is lighter and different. Even with more coverage, experts say you'll see a natural, translucent radiance and more of your skin, which can breathe.